Learning objective: To familiarise with coursework submission deadlines
Coursework should be submitted by Wednesday March 23rdth.
Assessment
This unit will be internally marked and externally moderated, assessing AO2, AO3
and AO4.
Candidates are required to submit:
• a research investigation (1400 – 1800 words): 45 marks
• a production (informed by the investigation): 45 marks
• a brief evaluation (500 – 750 words): 10 marks
Each of the three pieces of work will be assessed separately and then combined
to achieve a total mark for the unit.
Evaluation exemplar work:
Coursework should be submitted by Wednesday March 23rdth.
Students will submit three pieces of linked work comprising:
- A research investigation focused on one or more of the following concepts: Genre, narrative, representation. (1400 – 1800 words)
- A production which arises out of the research
Candidates are required to submit a production which should develop from and be informed by the candidate's research investigation. This production must be in a different form from the AS production.
Audio-visual productions should be up to 4 minutes in length (depending on the nature of the production). Print-based productions (or their digital equivalent) should be a minimum of 3 pages.
Digital media (other than audio-visual productions) and print-based productions must be individual.
Audio-visual productions should be up to 4 minutes in length (depending on the nature of the production). Print-based productions (or their digital equivalent) should be a minimum of 3 pages.
Digital media (other than audio-visual productions) and print-based productions must be individual.
Audio-visual productions can be produced either individually or in groups (maximum 4).
Group tasks must offer appropriate opportunities for each candidate to demonstrate an individual
contribution.
An evaluation which explains how the research has informed the production (500 – 750 words)
Group tasks must offer appropriate opportunities for each candidate to demonstrate an individual
contribution.
An evaluation which explains how the research has informed the production (500 – 750 words)
The production must be accompanied by an individual evaluation which explores how the production has been informed by the research undertaken into the relevant media concept.
The evaluation can be produced in any appropriate form such as:
• a discursive essay (with or without illustrations)
• a digital presentation with slide notes (such as a PowerPoint)
• a suitably edited blog.
The evaluation can be produced in any appropriate form such as:
• a discursive essay (with or without illustrations)
• a digital presentation with slide notes (such as a PowerPoint)
• a suitably edited blog.
- This has a clear focus. it MUST explore how the production has ben informed by your research findings. It MUST NOT be a discussion of the production process or of strengths and weaknesses.
- It can include bullet points and annotated images to support the points you are making.
- The research findings and primary research texts must be referred to throughout the evaluation.
Evaluation
The evaluation is very different in content and structure to the Report you produced at AS level. You must be aware of this and establish the correct focus.
This is NOT an evaluation of the process but an evaluation of the link between your research investigation and your production. The evaluation must focus on the key decisions that you made as a result of your Research Investigation findings and how they impacted on your production work.
For example, the evaluation may focus on your key findings and then highlight areas within your production or it may focus on key elements used within the production and relate these back to your research findings.
How do I demonstrate the links between my Research Investigation and Production?
Think of four or five key elements that you found out as a result of your research investigation.
This will help you to focus your evaluation.
Identify clearly how you then used these in your own production. These could be particular camera shots , layout and design, narrative construction, genre codes and conventions, visual codes, iconography.
Visually demonstrate the links. For example, include an image of your magazine front cover alongside a magazine cover that you have analysed in your investigation.
Also refer to the secondary sources you used in your investigation.
Example of an opening of an evaluation
For my MS3 coursework, I carried out an investigation into the representation of young people in British film. This investigation was focussed on two texts; Billy Elliot and Eden Lake. As a result of my investigation I discovered;
- The effect of mediation and construction techniques on the representations in the two films.
- The determination of representation based on genre
- The issue of youth representation as a product of stereotypical ideologies of youth culture.
To present my findings I produced a trailer for a social realist film focussing on two young men trying to make their way in the music business. I aimed to create a product that conformed to the conventions of its genre whilst challenging the traditional representation of young people apparent in this genre.
Assessment
This unit will be internally marked and externally moderated, assessing AO2, AO3
and AO4.
Candidates are required to submit:
• a research investigation (1400 – 1800 words): 45 marks
• a production (informed by the investigation): 45 marks
• a brief evaluation (500 – 750 words): 10 marks
Each of the three pieces of work will be assessed separately and then combined
to achieve a total mark for the unit.
Evaluation exemplar work:
