Learning objective:
Interpret how and why audiences are categorised by media producers.
Carry out a task requiring me to categorise audiences from a media producer’s POV.
As should be obvious from the responses given - the strengths of the Encoding/Decoding model is not only does it realise the audience as actively engaging with a media text but it also acknowledges the importance of an audience member's personality and cultural background, even if the text has been completely misunderstood!
In the exam you may have to discuss how and why an audience may take different positions - your job is to know how to apply this theory to your own experience of the media, or even a text provided by the exam board.
Task 3:
Watch as much of this clip of Hollyoaks as you can tolerate and then write 200 words in application of each of the Encoding/Decoding model. Orange books.
Interpret how and why audiences are categorised by media producers.
Carry out a task requiring me to categorise audiences from a media producer’s POV.
Task 1:
Explore the promotional poster for the film Kidulthood.Use the Internet to research the content of the film.
Consider:
Explore the promotional poster for the film Kidulthood.Use the Internet to research the content of the film.
Consider:
- Visual and technical codes in use.
- Who is the film’s target audience?
- What is your own response to the film poster?
- Apply Hall’s readings
Kidulthood (2006)
Task 2:
Read the responses below from various forums and review websites -
Discuss what position the audience members have taken with consideration given to Hall.
Read the responses below from various forums and review websites -
Discuss what position the audience members have taken with consideration given to Hall.
As should be obvious from the responses given - the strengths of the Encoding/Decoding model is not only does it realise the audience as actively engaging with a media text but it also acknowledges the importance of an audience member's personality and cultural background, even if the text has been completely misunderstood!
In the exam you may have to discuss how and why an audience may take different positions - your job is to know how to apply this theory to your own experience of the media, or even a text provided by the exam board.
Task 3:
Watch as much of this clip of Hollyoaks as you can tolerate and then write 200 words in application of each of the Encoding/Decoding model. Orange books.
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